Michelob Ultra’s investment in sports continues to expand in 2021.
Michelob Ultra Courtside was born not because we wanted to make another ad, but because we were literally investing in creating an experience that would be meaningful to people.” “The approach we’re taking is a very people-centric one. “We have what we believe is a very unique angle and point of view,” he said. From everybody I talked to on my side, it was an unreal experience because it was so different and a first-of-its-kind so everyone was locked into it.”įor Marques and Michelob Ultra, Michelob Ultra Courtside was an extension of the brand’s messaging: It’s only worth it if you enjoy it. It was an environment and a thing that so many wanted to experience. “It was so cool with them not being able to be there yet still be there. When I talked to them they were like, ‘Yo, did you see me on the screen?’ and I’m like, ‘No, I’m sorry, I wasn’t staring up at the screen. “A lot of my family and friends were actually on the screen, and I could really say that they enjoyed that experience.
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“It was huge, they did an incredible job,” said Miami Heat all-star forward Jimmy Butler, who showcased his singing abilities in Michelob’s TV spot to celebrate the NBA Restart.
former President Barack Obama, and Shaquille O'Neal were among those "in attendance" for Game 1 of the 2020 NBA Finals. Dirk Nowitzki, Bill Walton, Paul Pierce, Dwyane Wade, Ray Allen, Pau Gasol, Kareem Abdul-Jabbar.
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